Privacy Policy

Introduction

This Privacy Policy describes how the Data Controller collects, uses, shares, and protects the personal information of users visiting this website. This Policy has been prepared in accordance with the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679). By using this website, you acknowledge that you have read and understood this Privacy Policy.

1. Types of Data Collected

We collect only the personal data that users voluntarily provide, for example through:

• Personally identifiable information: name, email address, telephone number, and any other information voluntarily provided through contact forms or during website registration.
• Non-identifiable data: aggregated information about website usage that does not allow the direct identification of the user.

2. Methods of Data Collection

Personal data is collected exclusively through:

• Contact forms: data provided by users when contacting us or requesting information through the forms available on this website.

We do not use cookies or other tracking technologies to collect data automatically, except for those used by third-party services such as Google Fonts.

3. Legal Basis for Processing

Under the GDPR, the processing of personal data is lawful only where it is based on a valid legal basis. We process users' personal data in the following circumstances:

• Consent: when users voluntarily provide their personal data through this website, for example by submitting a contact form.
• Performance of a contract: to provide the services requested by the user.
• Legitimate interest: to improve the quality of our services and respond to users' requests.

4. Purposes of Data Processing

We process personal data for the following purposes:

• Responding to requests for information or assistance submitted through the website.
• Providing the services requested by the user.
• Monitoring and improving the performance of the website.

5. Use of External Services: Google Fonts and Matomo

This website uses certain third-party services to improve the user experience and better understand browsing behavior, in compliance with the General Data Protection Regulation (GDPR).

Google Fonts

To improve the visual appearance of text, we use Google Fonts. This integration involves requests to Google's servers, which may result in the transmission of the user's IP address. Fonts are loaded efficiently without the use of tracking cookies on our part.

For more information, please refer to Google's Privacy Policy:

https://policies.google.com/privacy

Matomo

We use Matomo, an open-source web analytics platform, to collect anonymous and aggregated statistics about website usage. Processing is carried out in compliance with the GDPR and is based on the legitimate interests of the Data Controller (Article 6(1)(f) GDPR).

The implementation has the following characteristics:

• No profiling cookies are installed.
• IP addresses are anonymized before processing.
• Data is hosted on servers under our control and is not transferred to third parties.
• Data is used exclusively for aggregated statistical purposes.
• Users are neither identifiable nor profiled for advertising purposes.
• Users may object to this processing by adjusting their browser settings or by contacting us via email.

Accordingly, processing carried out through Matomo does not require the user's prior consent under the applicable guidelines issued by the Italian Data Protection Authority.

6. Data Sharing

We do not sell, trade, or rent users' personal data to third parties. However, we may share personal data with trusted third-party service providers where necessary for the operation of the website or the provision of our services. Such providers process personal data in accordance with applicable laws and this Privacy Policy.

7. Data Retention

Personal data will be retained only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law.

8. Data Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, accidental loss, disclosure, or destruction. However, no method of data transmission over the Internet is completely secure, and we cannot guarantee the absolute security of transmitted information.

9. Users' Rights

In accordance with the GDPR, users have the right to:

• Access their personal data to know what information we process.
• Rectify inaccurate or incomplete personal data.
• Erase their personal data ("right to be forgotten"), except where retention is required by law.
• Restrict the processing of their personal data under certain circumstances.
• Object to the processing of their personal data on grounds relating to their particular situation.
• Data portability: receive a copy of the personal data they have provided in a structured, commonly used, and machine-readable format and transmit that data to another Data Controller.

To exercise these rights, users may contact us using the email address provided in the Data Controller and Contact Information section.

10. Changes to this Privacy Policy

We reserve the right to amend this Privacy Policy at any time. Any changes will be published on this page together with the date of the latest update.

11. Data Controller and Contact Information

The Data Controller is:

• Name: Matthew R. Powell
• Registered office: I-58100 Grosseto (GR), Italy
• VAT Number: IT-01685230532
• Email: hello@advisoritaly.it

For any questions regarding this Privacy Policy or to exercise your rights under Regulation (EU) 2016/679 (GDPR), you may contact the Data Controller using the email address above.

12. Compliance

This version complies with the requirements of the GDPR and clearly states that no profiling cookies are used, except those employed by third-party services such as Google Fonts. Furthermore, the use of Matomo complies with the principles of anonymization and statistical data processing, in accordance with the principles of transparency, data minimization, and proportionality.